Their target audience is teens to twenties. And they are positioned mid end high street.
Whatever your strategy, you goal should be to differentiate yourself from your competitors to encourage customers to choose your business first.
Activity Sheet, complete marketing budget] Background Analysis The background analysis should give a snapshot of where you are right now, where you have been and where you want to go. Finally, defining your core business elements will ensure that your marketing plan and overall business strategy work together seamlessly.
Business overview [The overview should cover the Marketing mix for topshop and bolts of your business including: The name, structure and date of establishment Topshop is a British multinational retailer which specializes in fashion clothing, shoes, make-up and accessories.
It was established in Sheffield, UK, in Details about the owners their names, roles and levels of experience etc. What your business is about your business mission, vision and values The key business objectives you would like to achieve An outline of the main products and services sold A financial analysis of your business including sales and profitability A S.
Moreover, the Topshop brand has take a large market share in the British mainland, the influence of the brand is deep among British people, and it has more than stores nationwide and provides many different kinds of choices in product lines and design variety of products with thousands of looks per season creatively.
The weakness of the Topman Corporation is their international market, the company is global, but it has stores only in a few countries worldwide, the market share is poor in US and China which are the two biggest markets in the world. A large number of staff and products make it difficult to manage and increase the management costs.
And, big store space lead to weak customer services.
On web shopping, there is no detail and size for accessorizes. The opportunity for the Topshop Corporation is the potential market in the oversea market. There are lots of young people in China and US, and they have great purchasing power, which is a good opportunity for Topshop to invest.
And compared with other fashion retailers, it is not just targeting at young people, but also white-collared workers and a part of mid-aged persons who follow the latest fashion.
Like Topshop, they are all fashion clothing retailers, the competitors may have lower market shares in Britain than Topshop, but their sales are mostly from the overseas market, and their brands have been accepted by the local people. If Topshop want to expand the oversea market, it is necessary to show its unique features and improve quality and retain low price and good design, and face some limitations from government policies and to know about the cultural and demands of the local environment as soon as possible Objectives: For the recent years, the British economy was not very good, so the sell in the mainland was below average.
In the age of rapid globalization, technological innovation, population boom, and environmental change, the need of international marketing are pressing. From the topshop international segmentations, we can get the point that the international market has not been fully developed.
US, the biggest economic entity in the world, only have four topshop stores, and the second biggest economic entity, China, only have one. This market shares is not enough in these two countries. Take Zara as an example, we can know the importance to expand an oversea market.
The plan for the company is to open 50 stores in China and 40 stores in US in the next five years. In China, E-commerce is becoming more and more popular nowadays, in the date of 11 NOV and 12 DEC every year, there will be a large discount online, on those date the sales will be more than 35 billion RMBs, the number is really amazing.
The topshop has already had their online stores, and also have international business online, but only takes small shares.
Our plan for the company is to build a world level website in different countries, and develop overseas online market.
Strategy There are some steps to finish the strategy, firstly, the advisement. For the customers in China and US, they may not very familiar with the new brand, so a good promotion is very important for Topshop. To open the Chinese market, the first thing our brand needs is to publish Production Promotion Release Conference in the biggest cities in China like Beijing or Shanghai, and open the first store in the central zone of these cities.
In the summer ofUS famous fashion retailer brand Hollister open the first store in Salitun, Beijing, which is the popular commercial district in China, and release a fantastic fashion model performance, after that the sales of the store was growing very fast.
This movement raised the awareness of the brand and gained more popularity among young people, the topshop may learn a lesson from it. Choose Type of service.The Topshop marketing mix strategy is based on its STP strategies and is shaped by the UK’s external environment.
However, the company is still strong focused on . Topshop prices are reasonably low with Topshop sitting in the category of ‘fast fashion’ however for the prices of the garments Topshop products are well made and the quality is much better.
Marketing Objectives Goals - Topshop marketing plan introduction. The objectives can be divided into two parts. Firstly, the Topshop Corporation is focusing on the international business, the recent objective is built more than stores all over the world in less than five years to raise the awareness of the brand.
Secondly, in order. Your strategy and marketing mix: [Use this section to summarize the overall strategy and marketing mix (The 8 P’s Product: The Topshop corporation will not change fashion clothing as its main product, but more accessories will be promoted to the market.
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix.. Jan 05, · Marketing Mix The four P's are Price, Product, Place, Promotion.
I have chosen Topshop as my 'bricks and mortar' shop to analyse. Their target audience is teens to twenties. And they are positioned mid end high street.
Price The average price in topshop is around thirty five pounds, although they have a.