According to this book, to know your customer is the basis thing for a success business.
Identify Your Target Markets Detailed research on a store's customers enables a business to understand which approaches work best.
For example, if your target market is made up of senior citizens, that would require a different marketing approach, different products and different services from those that a preteen would want.
Many similarities do exist, however, among the various key demographics in your target market. Target identifiers such as profession and professional level of income; where they live; any hobbies or recreational activities; and age, as well as gender and orientation, all inform a business as to which characteristics are shared, and which characteristics marketers should appeal to.
Establish How Customers Shop Some customers prefer to do their research online and then they purchase online, as well. Others will research and choose their products, but will prefer to buy them in brick-and-mortar stores.
Still, others want to shop the old-fashioned way and do everything in the store. This is also when there is potential for establishing how they shop, as to whether it is a spur-of-the-moment, impulse purchase or is a purchasing decision that has resulted from a measured, cautious decision.
Studying these patterns will enable businesses to know how to lay out their stores, both virtual as well as brick-and-mortar stores. Understand Why Customers Buy What They Buy Identifying which customer types make up your your target market and then establishing how they shop, will inform you as to why customers buy the products they buy.
Do customers favor particular brands over generic counterparts? Do they watch their money very, very carefully?
Do they make choices based on impulsive or emotional needs, such as buying to keep up with the latest trends and fashions? Maximizing the number of things offered that suit what customers want is the key to lasting in business.
Listen to What Customers Say Customers speak with their dollars but they also speak loudly on social media and in person. As tough as it can sometimes be to hear critiques of the goods or services you offer, it is invaluable information that no marketing strategy can give you.
Knowing what a customer wants is now more important than ever, because there's more competition in the marketplace. Some 50 years ago, the only real competition was from shops in the same zip code, but consumers now can purchase what they need from nearly anywhere in the world.
Consumers now are less loyal and more discerning than in the past. Staying on top of what customers are asking for and anticipating what they haven't actually stated as a want, is the key to financial success.
Warning No matter how an employee schedules his hours, working a total of 80 hours a week is more likely to lead to automobile, home or workplace accidents, and may reduce immunity to illness such as flu or pneumonia, and might be implicated in chronic conditions.
Tip The easiest way to provide excellent customer service and book successful sales is to research the needs and buying habits of your average customer before the sale. The more you know about your customer, the easier it will be to anticipate his needs and educate him so that he actually wants what he needs.
Warning A strong sales presentation before the customer states what she is looking for is more likely to create sales resistance in the customer than result in a sale. Customers who intend to make an immediate purchase will sell themselves, but an aggressive sales push risks driving the customer away.Good customer research helps you work out how to convince your customers that they need your products and services.
Identify your customers. The first step of customer research is identifying your customers. Your market research should help you understand your potential customers.
Further customer research can help you develop a more . Jun 30, · Successfully predicting or understanding what a customer needs and wants can mean the difference between a sale, future sales, or the customer never coming back. Apr 30, · Try using your own products or practicing being your own customer to identify what future problems and frustrations may be.
For example, if you are a photograph, practice a shoot on a friend. Your friend will most likely be more honest with you on your actions%(43).
(1)A customer is the most important person in any business. (2)A customer is not dependent on us. (3)A customer is not an interruption of our work. He is the purpose of it. (4)A customer does us a favor when he comes in. (5)A customer is an essential part of our business, not an outsider. (6)A customer is not just money in the cash register.
Business Identify and fulfill customer requirements James Simpson | Mar 5th, | 2 min read The essential foundation of good customer service is a thorough understanding of who your customers are, and what it is they want from you. Customer sat-isfaction, then, is achieved by managing these sequen-tial relationships while providing high quality care.
Efforts to deliver customer-oriented service are transparent. Customers know the characteristics; they grab their attention.